Maria Grazia Chiuri, the Italian fashion designer, is making a comeback at Fendi. After a successful nine-year tenure at Dior, where she left as artistic director of women's collections, Chiuri has been appointed as the chief creative officer of Fendi. This move comes as no surprise, given the rampant speculation surrounding her potential departure from Dior and her return to the Rome-based luxury house. Chiuri's appointment marks a significant moment in her career, as she returns to the brand where she began her journey in 1989, contributing to the brand's accessories success. Bernard Arnault, chairman and CEO of LVMH, expressed his excitement about Chiuri's return, highlighting her exceptional creative talent and bold vision for fashion. Chiuri's first collection for Fendi's fall 2026 season will be showcased in Milan, followed by menswear in June and couture in July, indicating a strategic shift towards a more cohesive and consistent creative direction. This role is a new one for Fendi, allowing Chiuri to fully express her vision and curate a culture that reflects the world we live in. Ros, Fendi's chairman and CEO, emphasized the importance of creativity in overcoming industry uncertainties and creating a lasting impact. Chiuri's previous experience at Fendi and her deep understanding of the brand's history will enable her to share its story and vision effectively. The appointment of Chiuri, along with the naming of Silvia Venturini Fendi as honorary president, signals a renewed focus on Italian artisanal craftsmanship and unique, iconic products. Delfina Delettrez Fendi, Silvia's daughter, will continue to oversee jewelry collections, maintaining the brand's rich history of nurturing talent. Chiuri's friendly relationship with Venturini Fendi, who attended her Dior show, adds a layer of camaraderie to this exciting transition. With Ros joining as CEO, Fendi is poised for a new chapter, aiming to bring the brand to the forefront of the fashion industry.
