The Indiana Fever's 2025 WNBA season was nothing short of a rollercoaster—a testament to resilience in the face of adversity. Despite devastating injuries to star players like Caitlin Clark, Sophie Cunningham, and Sydney Colson, the team defied the odds to reach the semifinals, falling just one step short of the WNBA Finals. But here's where it gets controversial: could the Fever have gone all the way if their roster had stayed healthy? Let’s dive in.
Amid the chaos, guard Lexie Hull emerged as a steady force, one of the few original roster guards still standing by season’s end. Her role expanded significantly as injuries piled up, and she delivered when it mattered most. But this is the part most people miss: Hull’s journey didn’t end with the season. A free agent, she took to social media with a heartfelt message that left fans guessing about her future. “Smiling through it all because I LOVE my job!! Thankful for year 4! This group was a special one,” she wrote, sparking speculation about her return.
Just a day later, Hull dropped another bombshell—this time, off the court. She announced a partnership with Dazzle Dry, a female-founded, science-backed nail care brand. “Performance isn’t optional—it’s everything,” she shared. “On and off the court, confidence comes from knowing you’re prepared, even down to the smallest details.” This move highlights a growing trend: WNBA players are increasingly leveraging their influence beyond the league, securing sponsorships and partnerships that redefine what it means to be a professional athlete.
And this is where it gets even more intriguing. As the WNBA negotiates its next Collective Bargaining Agreement (CBA), players like Hull are capitalizing on opportunities outside the league. Earlier this year, she and fellow WNBA star Kate Martin became the faces of Athleta, emphasizing the power of supportive communities in sports. “I know firsthand the impact of an uplifting community on athletic performance,” Hull stated. “I’m grateful to be part of one that’s helping the next generation of female athletes succeed.”
While awaiting her next WNBA contract, Hull will return to Unrivaled, fresh off a championship win with Rose BC last season. Her ability to balance on-court excellence with off-court ventures is a masterclass in modern athleticism.
But here’s the question we can’t ignore: As WNBA players like Hull expand their influence beyond the court, are we witnessing the evolution of women’s sports, or is this a reflection of the league’s ongoing challenges in player compensation? Share your thoughts in the comments—let’s spark a conversation that goes beyond the game.
